This Me, not *that* Me!

If what you are is what you eat, this day it seems who you are depends on who you meet. Or which identity you point them to.

Yesterday, I was grabbing some coffee and an eggel at Hugo Cafe, and started talking to a woman who worked at a large SaaS company in San Francisco. Since it was a company I was interested in we talked a bit about their business model, and then I asked her if I could shoot her a note on LinkedIn. To which she replied, "How about Facebook? I prefer that, since it is the most up-to-date."

Hmmm.

Friends of mine on Facebook get to see updated pictures of my kids, with no relevance to my business life. Colleagues on LinkedIn get mapped to my "professional" self, with links to my blog, etc. On Facebook she would get the wrong Me.

Last week at the Consumerization of Software event a colleague was lamenting how he toned down his Facebook self, since you never knew who from his business life would stumble across it. Drunk pictures: gone. Fun stuff: 1/2 gone. Oh well.

Another colleague has slowed his Twitter use, since he really wants multiple channels. One for work, one for play. One channel simply doesn't work for him, and it is too bothersome to create multiple users (requiring, among other things, multiple email addresses).

I started to use Twitter to set my status in one place, and broadcast it to various networks. That was great for a few weeks until I understood Twitter's power as a messaging platform. Now I realize that I want to have conversations in Twitter, some that make no sense to my Facebook Friends. Options: de-link Twitter from my Facebook status, or limit my tweets?

With the explosion of social sites, we are stuck in a quandary: how to manage our several (or many) online selves? We struggle with this, lacking the grace that our children will inevitably have, born in an age of transparency. Here is what we clearly need:

• A way to define our various selves
• A way to manage content and information for each self
• A way to push the relevant information to the appropriate networks, sometimes to multiple accounts on a network
• No duplication of data (no one has time for this)
  

Oh, I have an elegant solution, by the way. I haven't decided whether to talk about it or just build it. Can anyone point me to a solution that exists out there already?

The Consumerization of Software

I spent a very pleasant afternoon at The Consumerization of Software conference held by SDForum and Accel Partners, exploring the thesis that enterprise software is becoming like consumer software. Can't disagree there.

Kevin Efrusy led us off on the Consumerization Thesis, which had some memorable points, including:

• A customer needs to understand the value in less than 1 minute, and get the benefit in less than 1 hour, or you are toast
  
• Ruthlessly limit scope, # of account touch points required, configuration options
• Businesses should focus on metrics that reflect customer success

I particularly like the first one, since it is testable and it rings true.

There were some nice takeaways, particularly in a panel titled "A View on Software from Wall Street." Mike Maples (from Maples Investments), speculated that in a few years in addition to traditional financial metrics, SaaS companies will be judged on their viral coefficient. Mike defined this simply as "How much indirect sales does one traditional sale beget?" That is, if I sell $100 of software, how many additional dollars in future sales will come in with no action from me? This could be in the form of additional user licenses, add-on modules, or simply referrals to new customers with the initial customer as the sales person. If the coefficient > 1, sales will multiply naturally, if it is less than 1, the difference will need to be made up in Marketing $$.

"don't respond to RFPs, don't respond to large banks." (in response to when to customize to get into enterprise accounts)

"we had a voting system on the web for features. we never had a product manager."

OK, a bit strident, and I don't entirely agree with the second point. But I completely agree with the overarching theme of simplicity and focus, and that rang true throughout the afternoon.

All in all, the consensus was clear: the enterprise is being consumerized. Thank goodness, I'm all for it. But maybe we should come up with a better term than consumerization. Anyone for C13N?

Human Easter Eggs (or Last Blast from the Past)

I found one more gem on my last day with BEA that I can't help but share. Dial back the clock to October 2005, when Plumtree was being acquired by BEA. BEA was figuring out what to call the products, which at the time were the "Plumtree Foundation," which was the base portal, and the "Plumtree Enterprise Web Suite," which included Collaboration, Analytics, and a bunch of other stuff.

The Naming Police at BEA arrived at new names that some felt were counterintuitive and difficult to say:

• AquaLogic Interaction (Plumtree Foundation) (aka ALI)
  
• AquaLogic User Interaction (Plumtree Enterprise Web Suite) (aka ALUI)
  

Since people kept asking what these new names meant, we elected to hold a contest to see who could write the best poem explaining the names. A writer on staff named Nate Loux, who I think of as Donald Barthelme in a cube, came up with my favorite submission, which I can only describe as brilliant. It is posted here.

We've all put Easter Eggs in software -- what delights me is the easter eggs we stumble across in the workplace. I think that is why a lot of us are in software -- yeah, we're geeks, but it is really about learning the expect the unexpected in your everyday work environment. While it may not be obvious that the poem was an easter egg, it should be obvious that creating an environment that rewards creativity produces the unexpected, and the unexpected is what makes work fun. Which brings me back to the beginning, or the end I should say, of what was Plumtree and then BEA.

A long long time ago...

As I was cleaning out my office this week, I came across the initial Plumtree master CDs, and bequeathed them to Joseph Stanko, who has been around for nearly as long and I knew would appreciate them. Not surprisingly, Joseph stuck it in his Windows box and tried to install it, which brought us some priceless old images:

The Installer Splash Screen



The Installer Options


And finally the home page of the product:


So, yes, the installer ran on a system ten years later, and came right up (with a few errors that aren't visible on this screen). Wow.

Quick story about the installer: I was the QA engineer in 1997, and tasked with creating the installer one week by my boss and CEO, Kirill Sheynkman. Being new to the world of the startup, I thought that was a soft goal. But that Saturday, at about 10 AM, Kirill called me at home to ask me where the installer was. I told him I wasn't finished. He told me to come to the office, and not leave until I was.

After realizing that he wasn't kidding, I came in, and ended up leaving at about 10 PM on Sunday, but learned a valuable lesson: don't kid around with commitments, especially with Kirill.

Monday morning he reviewed it with me in his office, and determined it was almost there, but needed two important changes: I needed to add a random large file to make it appear bigger on disk, and I needed to slow it down somehow -- it ran in about 15 seconds. As Kirill said after running it, "that didn't feel worth $30K, now did it?"

Lesson #2 learned, not bad for a weekend's work.

The next great land grab

Anyone remember the early days, when most domains were available? Then there were the squatters, then a marketplace, then the parkers, and still, to this days, friends of mine buy domains for amounts up to $5000.

And now there are the networks. I grabbed dmeyer on gmail early on, but with each new account (Twitter, friendfeed, etc.) there are new names to grab, better names, simpler names that imply you were an early mover to the technology.

But I'm seeing for the first time people madly registering names for things they are interested in, especially on Twitter. And it seems that these handles within a domain are becoming quite valuable. Will we be seeing a marketplace for them emerge? Already people are selling real estate on their twitter profiles. And others are suggesting that right after registering your domain name, you need to secure the same name on Twitter.

Fascinating, especially for a site that seems to be up about 50% of the time. Of course, I spent the morning searching for handles that were still available...

Preparing to leave the womb...

As I think about my last week of corporate employment for a while, and begin to figure out the best combination of web tools to manage my life, I've been making some observations:

• Google has become a bigger and bigger part of my life. I've been using their search for over 10 years, they grabbed my email about 4 years ago, I started blogging with them about a year ago. When enterprise customers asked me 3 years ago "What are you doing about Google?" I thought they were a bit confused, but now more and more of my friends starting companies use Google to run their offices. Recently I discovered Page Creator, a nice place to make a web landing page. And of course Google Analytics gives me the visibility I need into anything I do on the web. So how does this make me feel? Great. I want more, much more. But integrate the stuff, please. How long will I need to use an HTML widget to get analytics on my Google properties?
  
• Twitter is fun and useful. The main question I'm left with is how public to be. And when the site will be up.
• The critical question for the modern web presence... What is your information architecture? Yes, it is no different from creating a useful application. If you tweet your Facebook status, you know what I mean. If you struggle to decide what to include in your friendfeed, you know what I mean. I'm still putting one together, I'll let you all know what I come up with. But with the explosion of tools out there, it is hard to know which to use, but even harder to know the master data model behind them.

Next quest: who should I pay so I can talk on my mobile phone? Survey says: AT&T, get prepped for iPhone 3G. Gotta figure that out by Friday, last day in the womb.

Google Health, give me Crowd Health

So Google Health was just announced with great fanfare, and it seems everyone is racing into this business. Which is exciting. And daunting.

After entering the site, I half expected my life story to already be there. It wasn't, thankfully. But I can choose to import my records and choose who to share them with. And, theoretically, regain some control back from the medical establishment which seems so powerful these days.

A more liquid exchange of information between patient and establishment, governed by the patient, is a very enticing idea. But it's not what I ultimately want. I want to leverage the experiences of patients across the globe. I want Crowd Health.

Imagine if I could decide not only what to share with my health care providers, but what to share anonymously with the population at large? Imagine that such an opt-in tool was used by many people every day. Discoveries of people like you across the nation would be available immediately, when they might takes years to reach, or never reach you through your doctor.

Or perhaps that is too radical, since privacy is such a core concern for medical records. But how about integration with a tool like Geni, where I could share aspects of my medical records with my extended family. When a doctor asks me, "do you have cancer in the family?" I never know how accurate my answer is, since my family tends to keep these things private. Let alone more common things, like high blood pressure or cholesterol.

Ultimately web health records could provide consumers with more complete, more up-to-date, more trustworthy data to make decisions. Instead of pharmaceutical companies telling me what medications work best, my peers could, and I could analyze their data that proves it. Instead of genealogical guesswork I could make my personal health decisions based on facts. Now, that starts to get interesting. Google, please do no Evil, I see real potential here...